01 · The starting point
Dogs have always been part of the family
Our founders bring more than 40 years of living with dogs to Dogoos. That experience
shapes the questions we ask and the details we care about: a change in appetite,
a quieter afternoon, a brilliant walk, or an expression you wish you understood.
There’s always more to learn. Every dog has their own personality, their own ways
of showing how they feel, and their own place in the family. We want Dogoos to help
people notice those things and enjoy them.
02 · Fresh paws
Then the puppies arrived
Our new puppies gave that lifelong love a fresh burst of energy. Puppy life is full
of firsts, questions and moments you want to keep. It also reminds you how quickly
a dog changes, and how much the small, everyday details matter.
That’s part of the spark behind reads, keepsakes and the little care entries in
Dogoos. We’re building something we want to use with our own pack, and keep improving
as we learn from life with them.
03 · Care that fits real life
More time with your dog. Less keeping track.
Who gave lunch? When was that weigh-in? What did we want to mention to the vet?
Those little things add up, especially when a whole household shares the care.
Our team is bringing them together: meals, walks, health notes, reminders, mood
moments and memories. A useful place to keep the details, with a bit of warmth
and playfulness along the way. The aim is simple: help the humans feel more confident,
so the dogs get more of their attention.
04 · A fairer way
The people around the pack matter too
Dog life reaches beyond the front door. It includes the independent groomer,
the local trainer, the welcoming café and the people who care when we can’t be there.
Our experience building tools for businesses has made us care deeply about how
those relationships work. Small businesses deserve to be easy to find, to keep
their connection with customers, and to understand the terms they’re working with.
That belief helps guide Fetch and where Dogoos goes next. We want to bring the
dog community closer together, with useful tools and a fairer experience for
the people at both ends of the lead.
