The free plan
One read a day, and almost everything else
Three limits, stated before anything else: one live mood read a day, one dog, and an account you have to make. Then comes the long part — nearly everything built around those reads is free too.
Free to use · Live camera reads are on the phone app
The limits, up front
What free actually costs you
One live read a day. A read is five seconds of video going to a model that bills us every time it answers, so that is the thing the plans meter. You get one. It comes back at midnight UTC — which, in a British summer, is one in the morning.
One dog. One profile, one history, one album. A second dog is where the paid plans begin.
An account. Google, or an email address and a password. There is no anonymous mode, because the point of an account is that your dog's history is still there on your next phone. Nobody asks for a card, and there are no adverts — not on this plan, not on any of them. No advertising code ships in the app at all.
Live reads a day, by plan
What's in it
Twelve things a free account opens
Every live read, breed check, label scan and reply from Rex is a call to a server that charges for it. Those are worth metering, and those are what the plans meter. Keeping a weight curve in the Health Hub, scheduling a worming reminder, sharing a pack with your partner in a household, rendering a PDF on your own phone — none of that costs a call, so none of it is held back.
The line the plans draw is mostly a meter, not a wall. Three features sit behind a real one — the breed check, the weekly report and Story Mode — and the ten- and twenty-second clips need a subscription. The journal, the album, the games, the shared pack and every read you have ever taken sit on the free side of both.
One trap worth knowing. Context training — the eight guided scenarios that teach Dogoos your dog's tells, from "said walkies" to "about to be left" — is free to open, but each scenario records an ordinary read. On the free plan that means one scenario a day, and it is that day's read.
The paid side
What the money buys, and what it can't
More of the same read, longer clips, more dogs, a breed check that works from your dog's photos rather than your history, a report on the week you have just had, and a Story Mode that needs a finished calendar month with at least three reads in it. What it does not buy is a cleverer answer. A read is one specification on the server: the same model, the same output cap, the same instructions for a free account as for a Pack Leader one.
What upgrading adds
- Three, ten or twenty-five live reads a day instead of one
- Two, five or ten dogs instead of one
- Ten- and twenty-second clips as well as five
- AI breed check from your dog's photos — Tracker and above
- The weekly wellbeing report — Whisperer and above
- Monthly Story Mode — Whisperer and above
- A bigger Ask Rex allowance, and more label scans a day
What it doesn't change
- The six moods, and a confidence number the model is told to set honestly — you see it even when it's low
- The refusal — a clip too dark or too far away gets "couldn't read clearly" on every plan
- The health journal, the reminders and the vet PDF, none of which are metered
- Your mood history, which is never trimmed on any plan
- Adverts: there are none, anywhere, for anyone
- Bones, which cannot be bought at any price on any plan
More reads, no money
Forty bones is one more read
Bones are the in-app currency, and the free plan is where they matter most. Forty of them buy that extra read; a hundred and fifty buy five in one go. There is no path from money to bones anywhere in the app, so the only way to hold any is to turn up.
New accounts get fifty. Honestly, though: they land twenty-four hours after you sign up, and only once your email is verified or a Google account is linked. The daily wheel carries the same condition. It is a rule about people minting accounts for free reads, and it costs a real new owner a day.
After that: the spin, the quiz, and the record you were keeping anyway. A logged walk pays five bones, twice a day, with at least ten minutes between the two — log the garden play straight after the morning walk and the second one pays nothing. A logged meal pays two, three times a day, and carries no such gap. The quiz pays for improvement only — the first run pays in full, then you earn on the points above your previous best, which is why it never becomes a treadmill. And a friend's invite code is worth a seven-day Tracker Pass, at sign-up or later — but once per account ever, a Bone Shop gift code spends the same single slot, and neither will go through in your first hour.
The route to a second read, without paying
- Turn upWalks, meals, the spin, the quiz
- Bones add upA walk pays 5, a meal 2 — there is no way to buy them
- 40 buys a readOr 150 buys five in one go
- Midnight UTCUnused extra reads go. The bones themselves keep
Extra reads expire. Anything you win or buy is a read for today. At midnight UTC the counter resets and unused bonus reads go with it — they can't be saved up for a weekend away. The bones themselves keep.
No clock on it
Free is a plan, not a trial
No countdown, no card on file, no email telling you your access ends on Thursday. Pup sits in the same list as the paid plans and behaves the same way: a read a day, every day, for as long as you use it.
It is also where you land if you stop paying. A lapse takes the whole paid side with it: tomorrow's extra reads, the bigger Rex and label-scan allowances, the ten- and twenty-second clips, and the breed check, the weekly report and Story Mode. Subscribing again puts every one of them back. What a lapse never takes is the record — reads are append-only, so the dogs you already added, the album, the journal and every read you have ever taken stay exactly where they were, at one a day. The only thing you can't do is add a new dog until you subscribe again.
Questions, answered
The awkward questions
Is the free plan a trial?
No. It's one of the plans, with no end date on it: one live read a day, one dog, and the rest of the app — health journal, Ask Rex, album, households, games — with no card required.
Do I really need an account?
Yes — Google, or an email address and a password. Your dogs, reads, keepsakes and health journal live with the account rather than the handset, which is what makes a new phone, or a second person in the household, work at all.
When does my read come back?
At midnight UTC, not midnight where you are. In the UK that's 1am through British Summer Time and midnight the rest of the year. The daily wheel spin resets on the same clock.
Can I save up the reads I don't use?
No, and we'd rather say so plainly than let you find out. The daily allowance doesn't roll over, and bonus reads — from the wheel or the Bone Shop — are for the day you got them. At the UTC day roll they're cleared. Bones, on the other hand, keep indefinitely.
Does paying make the reads more accurate?
No. The read is one specification on the server and the plan doesn't reach into it: the same six moods, the same output cap, the same confidence number — set honestly by the model, and shown to you even when it's low — and the same refusal to answer when it can't see your dog properly. Paying buys more reads, longer clips, more dogs, a breed check that reads your dog's photos, a report on your week, and a Story Mode that needs a finished month behind it.
Can I take a read in my browser?
No. The web app at app.dogoos.com opens your account on any screen — history, health, album, Rex — but live camera reads need the phone app, and it says so rather than failing quietly. Photo picking and Doggy Dash are phone-only too.
Is a read veterinary advice?
No. A read is an estimate of your dog's likely emotional state from observable body language — insight and fun, not diagnosis. The Health Hub records what you observe and renders it; it never interprets a symptom, and it records a dose rather than calculating one. If you're worried about your dog's health or behaviour, see a qualified vet.
One read a day is plenty
to find out what you've been missing
Open the web app 🦴
Free to use · Live camera reads are on the phone app